ABOUT PARAGON DEPARTMENT STORE

Located at the heart of Bangkok, Paragon Department Store is one of Asia’s premier shopping destinations and proudly recognized as The Pride of Bangkok. We bring together the world’s most luxurious designer collections, cutting-edge lifestyle products, and exclusive services in one extraordinary location.
Our Beauty Hall is ranked as Thailand’s No.1 world-class beauty destination, featuring flagship counters from global icons such as Dior, Tom Ford, La Mer, Estee Lauder, Bobbi Brown, and MAC. Many of these are the largest in Thailand, and some even the largest in Asia.

For fashion lovers, Paragon presents the Shoes & Bag Salon with over 100 top international designer brands, alongside an exclusive Thai Designer Zone that highlights trend-setting local creativity. Men Intrend and Contemp Salon & Contemp Men showcase a diverse range of international and emerging fashion labels, from casual streetwear to luxury evening wear, many available exclusively in Thailand.

Our Gourmet Market is a world-class food paradise offering premium ingredients, delicacies, and international products. The Food Hall & Food Court feature a wide variety of Thai and global cuisines, while the unique Gourmet Deli “You hunt, we cook” service lets customers handpick fresh ingredients and have them prepared by expert chefs on the spot.

At Paragon Department Store, we combine luxury international brands, innovative Thai designers, and world-class culinary experiences with five-star service. We welcome shoppers from around the world to discover an unparalleled shopping journey—a place where fashion, lifestyle, and culture converge.